Miscellaneous

Visual Design

A sample of visual design and branding project I've worked on.

Expertise

Visual Designer, Logo Designer, Brand Designer

Platforms

Print, Digital

Deliverables

Logo, Apparel, Brand Identity, Brand Guidelines, Brand Book, etc.
Invention Bootcamp

Overview

Program Branding / PSUGD Competition Finalist, 2016

Invention Bootcamp is an extracurricular program for high school students interested in math and science (STEM) college majors, like engineering, computer programming, architecture, biology, etc. The program aims to inspire them to pursue these professions and encourages problem-solving, creative thinking, and hands-on learning. 

The visual identity was designed to give each student (only 25 are accepted to the program) an identity among a united group. Each logo unifies the program as a program that encourages out-of-the-box. The identity touches on traditional design principles, like complementary colors, and challenges viewers and participants to think "differently". Innovation comes from inspiration and fearless creative solutions. The Invention Bootcamp identity encourages innovative thinking at a young age while still keeping the program fun and experimental for participants. 

visual design projects
Illustration Your Skyline

Overview

Illustrate Your Skyline is a creative campaign inspired by art education, urban street art from collaboratives like The Bushwick Collective, and architecturally constructed environments. It's a campaign meant to inspire all types of people to explore their creativity through illustration and large-scale community-based design installations. 

Campaign illustrations are submitted by all different types of community members and reproduced as large-scale vinyl decals that are then applied to the exterior of skyscrapers, monumental pieces of architecture, and constructed community environments. The illustrative illustrations are meant to inspire people to express their creativity and thoughts through doodling, drawing, and illustrating. 

Campaign Marketing Video 

Creative Direction, Video Editing and Audio Editing by Ashley Branch

Audio Clips Copyright:

"Empire State of Mind" (2009) by Jay-Z & Alicia Keys

Written by: Angela Hunte, Alicia Keys, Alexander Shuckburgh, Burt Keyes, Jane't "Jnay" Sewell-Ulepic, Shawn Carter, Sylvia Robinson Produced by: Al Shux

Label: Roc Nation, Atlantic

"My Friends Never DIe" (2013) by Odesza

"Oceans" by Jay-Z 

Producers: Jay Z (exec.), Boi-1da , Darhyl "Hey DJ" Camper, Hit-Boy, Jerome "J-Roc" Harmon , Kyambo "Hip Hop" Joshua, Marz, Mike Dean, Mike Will Made It, No I.D., Pharrell Williams, Swizz Beatz, The-Dream, Timbaland, Travis Scott, Vinylz, WondaGurl

Labels: Roc-A-Fella, Roc Nation, Def Jam

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