A sample of visual design and branding project I've worked on.
Program Branding / PSUGD Competition Finalist, 2016
Invention Bootcamp is an extracurricular program for high school students interested in math and science (STEM) college majors, like engineering, computer programming, architecture, biology, etc. The program aims to inspire them to pursue these professions and encourages problem-solving, creative thinking, and hands-on learning.
The visual identity was designed to give each student (only 25 are accepted to the program) an identity among a united group. Each logo unifies the program as a program that encourages out-of-the-box. The identity touches on traditional design principles, like complementary colors, and challenges viewers and participants to think "differently". Innovation comes from inspiration and fearless creative solutions. The Invention Bootcamp identity encourages innovative thinking at a young age while still keeping the program fun and experimental for participants.
Illustrate Your Skyline is a creative campaign inspired by art education, urban street art from collaboratives like The Bushwick Collective, and architecturally constructed environments. It's a campaign meant to inspire all types of people to explore their creativity through illustration and large-scale community-based design installations.
Campaign illustrations are submitted by all different types of community members and reproduced as large-scale vinyl decals that are then applied to the exterior of skyscrapers, monumental pieces of architecture, and constructed community environments. The illustrative illustrations are meant to inspire people to express their creativity and thoughts through doodling, drawing, and illustrating.
Campaign Marketing Video
Creative Direction, Video Editing and Audio Editing by Ashley Branch
Audio Clips Copyright:
"Empire State of Mind" (2009) by Jay-Z & Alicia Keys
Label: Roc Nation, Atlantic
"My Friends Never DIe" (2013) by Odesza
"Oceans" by Jay-Z
Producers: Jay Z (exec.), Boi-1da , Darhyl "Hey DJ" Camper, Hit-Boy, Jerome "J-Roc" Harmon , Kyambo "Hip Hop" Joshua, Marz, Mike Dean, Mike Will Made It, No I.D., Pharrell Williams, Swizz Beatz, The-Dream, Timbaland, Travis Scott, Vinylz, WondaGurl