Reimagining Legal Practice

Goals: Increase Lawyer Profile Completion for Better Matching

• Amplify the use of dimension and depth to increase hierarchy throughout the UX
• Improve UX workflows, simplifying the experience and gathering more data for the business
• Reduce friction and improve speed of onboarding for lawyers and clients
• Improve platforms responsive experience for mobile and tablet
• Design and implemented features and worked closely with leadership to establish product priorities
• Improve lawyer dashboard experience
• Increase engagement with lawyer profile, which provides better matches for lawyers and clients on projects when completed

Research & User Flows

Process

• Early Stage market and user research
• Asked questions to understand user needs, problems, and anxieties when using the platform (both on the client and lawyer network sides)
• Observe usability and conduct in-person user interviews
• Rapid wire-framing and brainstorming with InVision Freehand
• Built UI Screens in Sketch
• Prototype in Sketch
• Use color systematically to direct users throughout the platform and increase conversion rates
• Iterated based on internal and user feedback
• Evaluated UX and UI needs to unify experience, reduce friction, and build a design system for faster development and cohesive experience

‍

Process: Wireframes

Solutions & Lessons

Projects have lead to increased lawyer engagement, profile finish rates, and usability.

Goals

• Updating to a contemporary, bold, clean, and simple UI system
• Simplify font styles to remove design system inconsistencies and make the platform easier to scan and read, leading to a faster user experience
• Update Priori’s colors to include more contrast and vibrancy (removing the muted tones of the existing brand)
• Use color systematically to direct users throughout the platform and increase conversion rates
• Unify and update custom icon set to be more clear and communicate aspects of the platform to users without confusion
• Establish a style guide, create components in Sketch, and apply rules for use-cases 

Solutions & Lessons

After multiple iterations, a complete cohesive design system was finalized with components, styles, and use-cases created for mobile and web.