staff product designer

I build the systems--color-accent · #ECFF44 that
make products possible--color-accent · #ECFF44.

Less dev time, more polish, better experiences — at scale.

/ about /

I'm Ashley--color-accent · #ECFF44, a designer building--color-accent · #ECFF44 token-driven systems that help designers, engineers, and AI agents build products lightning fast--color-accent · #ECFF44 with high-level craft, accuracy, and scalability--color-accent · #ECFF44.

Based Asheville, NC (Remote)
Focus Design Systems, Visual Design, UX Design, and Development
Current Role Staff Product Designer, Design Systems, SoFi
TL;DR
~12yrs
building native and web products across various industries including finance, fitness & health, legal, and B2C enterprise software
Design → Code
shipping production code myself — components in Flutter and React, accelerated with Cursor and Claude Code, not just Figma specs handed off
5+
consulting and side-project ventures for founder-stage startups within the last few years alone — Slab IQ, Ubii, FORA, Electropath.io, and Superposition
0 → 1
5+ design systems scaled from 0 to 1 across my career, from SoFi's Pacific system to early-stage startups
/ recent work /
/ philosophy /
01 / 03
Systems scale trust, not just pixels.
02 / 03
Efficiency is cutting waste, not cutting corners.
03 / 03
The best systems are built with engineers, not handed to them.
Say hello!

Need help building products at scale that delight users and positively impact business metrics? If so, say hello!

ashley.rc.b@gmail.comDownload ResumeLinkedIn