hi! 👋 i'm Ashley, A digital product Designer based in seattle.

I'm currently a Senior Product Designer at SoFi, focused on our Money and Credit Card products by day and a freelance designer on nights and weekends.

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my work 🤓

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Building Community

Working to improve the community experience by allowing users to follow each other, view an automated activity history, and engage more with other users in the Aaptiv community. By doing so, we hope to help users keep each other motivated and accountable while increasing product stickiness and engagement.

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Latest Work

Improved Browsing

Improving the way users discover workouts and determine if a workout is what they're looking for, thus helping users choose classes faster and complete their daily fitness goals without being overwhelmed by choices.

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Latest Work

Improved First Time User Experience

Removing friction and allowing users to have the choice to engage with recommended starter workouts as a jumping off point or browse the app on their own.

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Latest Work

Video Workouts

Aaptiv was originally designed to be an audio-only based fitness app geared toward runners. As its evolved overtime, the user base has grown, and fitness categories are more varied, the need for a visual experience has grown. With video we help users improve their form and increase their engagement with our workout library.

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Latest Work

Welcome to Digital Fitness

In an effort to build brand awareness and create a cohesive Aaptiv visual experience across product and marketing, we replaced the standard stock photography aesthetic with a new direction that exemplifies Aaptiv's belief that everyone deserves personalized fitness instruction, not just the few who can afford their own personal trainer.

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design skills 😎

ux/ui

My experience designing native iOS, Watch OS, and Android apps for customer facing experiences is founded on user research, usability testing, wire-framing, prototyping, and iterating.

design systems

Creating and maintaining design systems for rapid prototyping, faster development, and a unified experience is a key aspect of my work. They help build trust and familiarity among users.

responsive web design

I focus on mobile-first and responsive web app design that works across many different screen sizes. Adjusting layouts for optimized  engagement is key in my web design work.

visual design

I've mastered the design principals and have a keen eye for detail when it comes to visual design. I've worked on marketing campaigns, presentation designs, print design, and branding projects.

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case studies

These case studies show some of my current and past work's design process to solve a particular problem or set of problems.

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About Me 🙃

I was born and raised in San Jose, CA and moved north to attend the University of Oregon, where I studied Architecture. I then continued my education at Portland State University, studying Graphic Design and Interaction Design. Architecture remains extremely influential in my design thinking and UX work while my background in graphic design influences how I approach UI and visual design.
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In my free time, I enjoy freelancing, taking online classes, hiking, and listening to podcasts. I love reading books about design, leadership, business, finance, investing, and psychology.

I recently relocated to Seattle from NYC and look forward to lots of rain and hiking. ☔️

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